Thank you for visiting our website, and for enjoying these Insights.
If you are someone who has worked with us in the past, you may have noticed our new look. Boswell Engineering has largely been replaced by “Boswell” in our materials, and our “b” logo has undergone a bit of a makeover. After 100 years in business, we felt that it was time that we updated some of the icons that represent our brand to reflect how our leadership, employees, and clients typically refer to us on a daily basis – simply as “Boswell”. Further, we felt that “Boswell” has always meant something to those who know us, and that one word says it all – professional expertise that you have come to know and rely on for the past century. Therefore, we have chosen to embrace our one-word name and continue representing what that word means to us all.
As far as the “b” goes, we love our “b” and always will.
Our current iteration is a connection between our past and our future and represents our appreciation for the trust you have placed in us for a century. We’ve simplified it, because the values that it represents are simple but meaningful – mastery, legacy, integrity, knowledge, and precision. Our “b” has always represented these ideals, and it always will.
Lastly, we have a new tagline – Engineered For Life. We love what this says about us – that our services improve the lives of those who experience our work. It’s not a guarantee about how long something will last, although we stand by the soundness of our work as well, it is a promise to consider the people and the lives of everyone we impact with every design, every keystroke, and every shovel that goes into the ground on every project that has our name on it. Because let’s face it, that’s what makes us great at what we do!
Thank you for taking this journey with us, we look forward to what the next 100 years will bring!